Smart Girls don’t litter!
Making Tax Collection Fun…and Effective
A decade ago China was losing an estimated one billion yuan in tax revenues every year. With roughly 95% of all transactions being cash-based, this comes as no surprise.
Tax evasion is a problem every countries face. The obvious, conventional solution is to establish laws that punish offenders and deter future bad behaviour. In fact, up until 2011, tax evasion was still punishable by death in China.
The first reflex might have been to create an adverting campaign with a kick-ass TV spot raising awareness of the new law and pressures citizens to abide by it. But what the Chinese government actually chose to address this problem was surprisingly creative.
A “zag” solution, if you will.
Business were required by law to have a special fa piao (tax receipt) machine which ensures that the Value Added Tax (VAT) paid on any transaction can be officially monitored by the Chinese government.
However this still requires the vendor to print this receipt, something that is not in their interest. Rather than incentivising the vendor to abide by the law, the government chose to nudge theconsumer to ask for a receipt.
How? By turning this receipt into a lottery ticket too.
Consumers can now win prizes from 5-50,000 RMB merely by asking for a receipt.
By making this desired behaviour fun and potentially rewarding, the government has successfully recouped 900 million RMB in tax revenue, with the total prize in lottery tickets coming to only 30 million RMB3.
All without an expensive, albeit pretty, advertising campaign.
Source: BBH Beat
Who doesn’t love a chance at winning? Perfect for the target audience!
I don’t usually upload more than one photo in a post but I find this hilaaarious!
This reminds me of the Nippon Paint ad. Quite cute.
Wise words from Hegarty
1. A brand is made as much by the people who don’t buy it as the people who do.
He said this was the most important thing, and when the words left his lips I felt I’d heard one of those blindingly obvious truisms that had somehow never occurred to me. Of course the non-buyers are shaping the brand, but we tend to ignore them in favour of brand advocates and devotees. And then we tend to market to the (I hate this phrase) low-hanging fruit, while doing nothing about the potential damage done by the unconverted.
2. We don’t look back enough.
This is the unarguable point that it’s very odd that one’s progression in any other art form would always involve a deep knowledge and understanding of your forbears. Who would paint seriously without knowing Picasso and Rembrandt? Who would start a band without listening to Dylan or The Beatles? And it’d be pretty odd to go into movie-making without knowing the work of Kurosawa and Welles. But advertising creatives tend to stumble blindly into whatever is required today, often armed only with the knowledge of their own favourite ads from childhood etc. For many, the great history of advertising, and the work that has been done across the globe might as well not exist and that can only be to the detriment of the quality of their work.
3. Life is the most powerful art form.
I love that one. We think of music and painting and movies as being so powerful, while ignoring the fact that we create ourselves and our worlds every second of every day. We all have to participate in that creation, and every decision we make is like one more brush stroke on a massive canvas. Of course, most of us are unaware of this, and many simply think that life is something that happens to them, but if you think of yourself as the artist there’s no limit to the extent to which you can shape the end result.
Curated by Ben Kay
Vimeo is the home for high-quality videos and the people who love them.
Good video references.
#Beauty comes from inside! Ha!
The idea to display the pets inside the store started in Singapore as a collaboration between Ikea and two animal shelters, according to Business Insider. Together they formed the project Home for Hope.
this actually broke my heart a little bit and i cried what has the internet done to me wait no i just FUCKING LOVE DOGS SO MUCH
SMART GIRLS ADOPT!!