Samsung spent nearly $20 million on Oscar TV ads and part of its sponsorship included getting its Galaxy smartphone integrated into the show. The bet paid off when host Ellen DeGeneres used the phone to take a selfie that was retweeted nearly 3 million times.
Pepsi MAX & Jeff Gordon: Test Drive 2
Entertaining, novel and the tagline ties it all together.
"A zero-calorie cola in disguise."
IKEA’s RGB Billboard
German ad agency Thjnk and production studio I Made This teamed up to create Ikea’s “RGB billboard,” which—much like Ikea furniture itself—makes the most of some very limited space.
The board features three different headlines superimposed on each other in different colors—cyan, magenta and yellow. At night, the board shines red, green and blue (RGB) lightbulbs on the board, revealing, in turn, the different headlines. Red bulbs illuminate the cyan text; green lights up magenta; and the blue-purple lights make yellow visible.
And that’s how you turn nine square meters of ad space into 27 square meters.
It’s a delightful little visual trick that embodies Ikea’s space-saving message. Now, if only it worked a little better during the day.
I like the message and how old-school this is.
Save the trees. Turn your newspapers into wrapping paper!
Love the idea.
Full article here.
Google Chrome: Dear Sophie
How do you sell a web browser? And how do you make it this good?
Google and ad agency, please tell me. Kthnxb!
Another great one in the series “The web is what you make of it.”